ROTH ID TAG

It was the loss of her sister Julie Roth that fueled the fire for Lauren and her family to come up with the ROTH ID TAG™ idea. In less than 12 months, they had come up with a concept, filed for a patent, and sourced a manufacturer for the unique tag. All the while guided by expertise from the very first responders that saved Julie’s children from the wrecked vehicle.

In addition to the invention of the ROTH ID TAG™, Lauren and her family also founded the Julie Roth Memorial Foundation, a 501(c)(3) tax deductible non-profit foundation dedicated to Keeping Families Safe and Connected. Their first initiative will be to promote accessibility of the ROTH ID TAG™ and education about emergency contact identification for children and adults alike.